You may be tempted to represent yourself in a dispute in an attempt to minimise legal costs. Representing yourself in a commercial dispute is rarely a good idea — and can be a false economy at best. By forgoing expert legal advice, you’re less likely to achieve a favourable outcome. It also sends a signal to your opponent that you don’t take the matter seriously.
If you win a commercial litigation case, your opponent will be liable for your legal costs. By representing yourself, you disincentivise your opponent to settle out of court and — perhaps inadvertently — lower their risk. There is no penalty to your opponent for continuing to litigate. They will incur legal fees, but if they lose, they won’t be ordered to pay your costs because you haven’t incurred any.