You pay more if you win but keep less of your winnings. The solicitor gets paid more if they win to compensate them for the risk that if they lose they aren’t paid. If you lose you don’t have to pay your own legal costs but will likely be ordered to pay your opponent’s costs.
They also tell us most solicitors are hard to get hold of whereas we’re happy to listen. The reason for this is that we value long term relationships and we’re happy to speak with business people, to invest our time in understanding your business and whatever your concerns are. Only at that point can we understand whether we’re the right people to help you.